AI and ML in marketing: State of adoption in 2020

2020 Digital Trends Deep Dive: AI Gets Marketers Back into Marketing

Cover

AI and ML offer a lot of benefits, like the opportunity to understand and connect with people more closely, as well as the ability to create more personalized experiences—which is why adoption is projected to grow the most among CX leaders in 2020.

Explore similar findings in Adobe and Ecoconsultancy’s 2020 Digital Trend report, which focuses on AI and ML adoption among marketers and explores research on:

  • Common barriers to AI adoption
  • Popular AI use cases in marketing
  • How CX leaders are using AI and ML today
Vendor:
Adobe Inc
Posted:
14 Jan 2020
Published:
14 Jan 2020
Format:
PDF
Length:
8 Page(s)
Type:
Research Content
Language:
English
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