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Analysis of the Enterprise Marketing Software Suite Options on the Market Today

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The market for enterprise marketing software suites (EMSS) is rapidly expanding, with more products that claim to go beyond pure marketing functionality by including AI capabilities, analytics tools, and other advanced technologies.

With so many options – and sought-after features – it can be hard to find the right EMSS for you. According to Forrester, you should look for providers that:

  • Share a vision for customer engagement
  • Raise the bar for data and intelligence
  • Demonstrate the ability to integrate efficiently

Explore other features to look for when choosing your next EMSS in this Forrester Wave report, and find out why Adobe, SAS and Salesforce were named as leaders for this market.

Vendor:
Adobe
Posted:
11 Dec 2019
Published:
11 Dec 2019
Format:
PDF
Length:
14 Page(s)
Type:
Analyst Report
Language:
English

This resource is no longer available.