Evolution of the DMP: Guide to data management problems

Evolution of the DMP: A Guide to Data Management Problems

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The data management platform (DMP) has evolved significantly from a tactical tool used exclusively in the display advertising arena to a more strategic technology at the heart of customer intelligence.

Read this guide to learn in more detail how the DMP’s real-time activation capabilities mean that it is increasingly being seen as critical to customer experience.

Vendor:
Adobe Inc
Posted:
09 Oct 2019
Published:
09 Oct 2019
Format:
PDF
Type:
White Paper
Language:
English
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