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Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers, according to research from Ascend2—but, there is an obstacle commonly found when approaching a new personalization initiative.

Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and access 7 steps to help you overcome it.

Vendor:

Informatica

Posted:

Mar 17, 2022

Published:

Mar 26, 2022

Format:

HTML

Type:

eBook