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Detariffication and fragmented, siloed data was creating serious challenges for multichannel insurance provider Etiqa as they tried to understand their customers and provide better customer service.
By turning to Informatica’s customer-centric master data management for insurance providers, they created a single, holistic, and trusted view of their business, integrating customer information across all policy classes.
Explore this case study to learn how master data management can serve as the cornerstone to quality omnichannel customer engagement and experiences.