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The CDO position has become significantly more prevalent in recent years and is still evolving—but generally, the CDO is expected to be ‘data-first’ and intelligent with how data is used every day.
This means the CDO can be a huge asset to customer intelligence initiatives backed by strong data management strategies.
Read this white paper for several business-driven use cases for backing customer intelligence with a CDO, and information on how to base it all around master data management.
- Vendor:
- Informatica
- Posted:
- Feb 8, 2021
- Published:
- Dec 31, 2018
- Format:
- Type:
- White Paper
