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Power Marketing Attribution with Machine Learning

Cover

Marketing attribution has been around for many years, and as the number of digital channels continues to shift and expand, so do the strategies employed by teams to leverage those channels.

Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.

Vendor:
Dataiku
Posted:
09 Aug 2019
Published:
09 Aug 2019
Format:
PDF
Type:
White Paper
Language:
English

This resource is no longer available.