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Beyond Predictive: What You Can't See Is Hurting Your ROI

Cover

The buyer’s journey includes activity you can see (e.g., white paper downloads from your website or webinar registrations) but also a great deal of behavior that you can’t see outside of your properties.

By the time a buyer is ready to select a vendor, they may have already gone through this buyer’s journey.

In this e-book, learn about the importance of behavioral data throughout the buyer’s journey and find out how to leverage real purchase intent insight for more demand and better orchestration.

Learn how purchase intent data from TechTarget’s Priority Engine can help your organization:

  • Drive ROI
  • Increase conversion rates
  • Dive deeper into specific intent signals
  • And more
Vendor:
TechTarget
Posted:
09 Apr 2019
Published:
31 Dec 2018
Format:
PDF
Length:
40 Page(s)
Type:
eBook
Language:
English

This resource is no longer available.