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Trends in Customer Trust

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As lines between digital and physical worlds blur, thanks to the Fourth Industrial Revolution, today’s customers demand deeply relevant, personalized experiences across devices, channels, and interactions.

However, although businesses are leveraging customers’ personal information to create tailored engagement, news of data breaches and data misuse have made customers grow increasingly wary of how companies are using their data.

Download this research brief to explore:

  • Why trust is foundational to CX
  • How attitudes toward technology and personal data differ across generations
  • What businesses can do to foster trust while meeting the demands for tailored engagement
  • And more
Vendor:
Salesforce
Posted:
11 Mar 2019
Published:
11 Mar 2019
Format:
PDF
Length:
17 Page(s)
Type:
Research Content
Language:
English

This resource is no longer available.