Benefits of a digital experience optimization platform for marketing teams

Optimizely Guide Book

Cover

Companies are turning to tools that help them understand and adapt to what resonates with their customers.

There are plenty of basic A/B testing tools on the market, and plenty of marketing and web management solution with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results.

In this guidebook, Nucleus Research highlights the Optimizely platform, which enables experimentation through testing, personalization, and optimization.

Explore the top benefits customers have experienced since implementing Optimizely, including:

  • Increased number of experiments
  • Improved performance of digital properties
  • Reduced risk
  • Increased employee productivity
  • And more
Vendor:
Optimizely
Posted:
30 Nov 2018
Published:
31 Mar 2017
Format:
PDF
Length:
7 Page(s)
Type:
Resource
Language:
English
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