How experimentation is driving growth for retailers

The Business-Critical Impact of Experimentation

Cover

Measuring the true influence of your marketing initiatives on business growth has always been a tricky undertaking, especially in today’s digital marketplace.

The practice of experimentation has helped companies to test, iterate, and ultimately double-down on the tactics that are most impactful.

Read on to learn about how retailers are:

  • Resourcing their experimentation program
  • Allocating their testing budgets
  • Improving their businesses with experimentation results
  • And more
Vendor:
Optimizely
Posted:
04 Dec 2018
Published:
04 Dec 2018
Format:
PDF
Length:
16 Page(s)
Type:
Resource
Language:
English
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