This resource is no longer available

The Surprising Power of Online Experiments

Cover

When building websites and applications, too many companies make decisions—on everything from new product features, to look and feel, to marketing campaigns—using subjective opinions rather than hard data.

To more accurately make decisions, companies can conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested to avoid large investments failing to deliver.

Read this white paper to learn:

  • How to properly design and execute A/B tests 
  • How to ensure the integrity of tests
  • How to interpret test results 
  • How to avoid test pitfalls
Vendor:
Optimizely
Posted:
07 Dec 2018
Published:
07 Dec 2018
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.