How optimization will help grow and scale your marketing

The Complete Guide to Optimizing Demand Generation

Cover

Optimization is an essential strategy to make the most of every digital interaction in B2B marketing – focusing on improving your customer experiences through testing and personalization.

How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible?

In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don’t generate leads.

Explore:

  • How optimization will help grow and scale your marketing
  • Tips for navigating quality vs. quantity of leads through the marketing-sales funnel
  • How to embed optimization within your customer lifecycle to get ahead of your competition
Vendor:
Optimizely
Posted:
27 Nov 2018
Published:
27 Nov 2018
Format:
PDF
Length:
21 Page(s)
Type:
eBook
Language:
English
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