How retailers can overcome these 5 E-commerce challenges

Thriving in the Era of Personalization 5 Personalization Success Strategies for Retailers

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In order to compete in E-commerce, personalization of the customer experience is imperative. However, there are certain challenges that can prevent retailers from personalizing the customer experience.

How does one overcome these challenges and properly personalize the customer experience? Below are 5 key challenges to personalizing the customer experience:

  • Keeping up with rapidly changing consumer expectations
  • Standing out in a saturated market
  • Optimizing for customer acquisition vs. lifetime value
  • Delivering seamless cross-device experiences
  • The struggle to convert browsers into buyers

Read this case study to learn more strategies that you can use to personalize your customer experience and scale your business. 

Vendor:
Optimizely
Posted:
28 Nov 2018
Published:
28 Nov 2018
Format:
PDF
Length:
41 Page(s)
Type:
Case Study
Language:
English
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