Research: Learn to assess your ABM readiness

Research: Preparing for Account-Based Marketing

Cover

According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains.

Read this e-book to learn:

  • How to assess your ABM readiness
  • The critical importance of sales and marketing alignment
  • Which data to use to inform account selection
  • The KPIs to measure to keep your program on track
Vendor:
TechTarget
Posted:
30 Nov 2018
Published:
30 Nov 2018
Format:
PDF
Length:
5 Page(s)
Type:
Research Content
Language:
English
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