6 questions to ask for better marketing dashboard metrics

Marketing Analytics Dashboards: The Do's and Don'ts

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A recent survey by Black Ink reports that marketers rank access to advanced analytics as the top barrier to their initiatives. Marketers often log important marketing data into multiple different databases, which makes accurate data reporting difficult.

In order to gain a 360-degree view of marketing metrics, marketers need a marketing dashboard and must choose the right metrics to track. In order to choose the right metrics, marketers should ask several questions:

  • What are your organization’s core objectives?
  • How do your campaigns and marketing efforts contribute to them?
  • Do you have internal or external data that can shed light on the objectives?
  • And several others

Read this resource for more information on how you can choose the right metrics to track in your organization’s marketing dashboard. 

Vendor:
Tableau Software
Posted:
26 Oct 2018
Published:
26 Oct 2018
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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