6 approaches to personalization across channels of engagement

Use Personalization to Enrich Customer Experience and Drive Revenue

Cover

An effective personalization strategy has the chance to enhance the customer experience and strengthen brand engagement by standing out in the veritable sea of other promotional items your customers see on a daily basis.

This Gartner research report explores the role of personalization in enriching customer experiences to drive brand awareness and revenue.

Learn about 6 major approaches to personalization across a variety of different channels, and find out how you can:

  • Analyze and improve customer-facing processes
  • Build a digital personalization engine
  • Deploy and monitor metrics for personalization
Vendor:
Acquia, Inc.
Posted:
13 Apr 2018
Published:
20 Dec 2017
Format:
HTML
Type:
Research Content
Language:
English
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