Report: How to improve your customers' experience

Analyst Report: Connecting Process to Customer: Take the Customer Journey

Cover

Customer experience is a key initiative for most organizations, and business process people must engage and support this. But business process pros commonly take an inside-only view of process that ignores external customers altogether.

A change in approach may enhance your organization’s customer experience, thus enabling new business opportunities and ensuring customers are happy.

In this Gartner report, explore how you can:

  • Improve customer facing processes
  • Leverage customer journey maps
  • Identify customer process gaps

Plus, explore survey results and tips to better serve your customers, and your organization, through an outside-in approach to the customer experience.

Vendor:
Acquia, Inc.
Posted:
13 Apr 2018
Published:
16 Nov 2015
Format:
HTML
Type:
Research Content
Language:
English
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