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Enterprise Data is Your Edge

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According to Forrester Research, today's customers want celebrity research. Customers don’t want to be treated like anyone else; they now expect you to understand their needs, likes and dislikes.

Businesses can only deliver this kind of personalized service by leaning on insights generated from customer data. It might not be enough to use public data; you’ll want to look at leveraging your unique data.

Explore how a security-rich, resilient mainframe platform can help you make sense of your unique data and personalize your customer interactions.

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Vendor:
IBM
Posted:
13 Mar 2018
Published:
30 Nov 2017
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.