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Most companies have data monetization opportunities they could exploit, according to MIT researchers Barbara Wixom and Jeanne Ross.
But a clear strategy and long-term plan are crucial to getting the desired benefits, such as increased sales and stronger customer loyalty.
In this expert handbook, discover the guidance you need to build a clear data monetization strategy.
- Vendor:
- TechTarget Business Analytics
- Posted:
- Feb 8, 2021
- Published:
- Feb 1, 2017
- Format:
- Type:
- eBook
