Finding the right marketing automation tools

What to look for in marketing automation software

Cover

When you're looking to buy marketing automation software, going beyond the basic features and considering new capabilities are critical.

This expert guide reviews the features and functionality you may need for more advanced capabilities.

Gain a deeper understanding of:

  • Mobile and location-based marketing capabilities
  • Omnichannel capabilities
  • Account-based marketing vs. data-driven marketing
  • Customer lifestyle strategies

Plus, explore additional considerations that you should take into account before deploying marketing software.

Vendor:
Marketo
Posted:
Feb 8, 2021
Published:
Dec 22, 2016
Format:
PDF
Type:
eGuide
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