The current state of cloud-based CRM affairs
Customer relationship management (CRM) is one of the most important technologies to invest in during your digital transformation. It is a major component of customer service and helps stabilize all-important customer retention rates.
In this e-guide, you will learn about Oracle's recent acquisition of NetSuite has consolidated the CRM cloud app market. You'll also learn about what Salesforce's integration of Desk.com and SalesforceIQ means for SMBs and the capabilities of Oracle's cloud-based CRM knowledge management platform.