Why Everyone Needs to Own Customer Experience in the Application Economy

Today, because most interactions are digital, the application experiences you deliver to your customers are often the most important experiences they’ll have when doing business with you. The viability of your brand largely rests on the quality of their experience with your applications, whether they are on PCs, notebooks, tablets, phones or soon even wearables. As a result, CIOs and technology leaders need to know how to deliver the application experience users expect.

The CIOs that are able to take the steps necessary to obtain the key performance information needed and share –or democratize–that data with business leaders, CIOs, development teams, quality assurance and testing teams and operational units will be the CIOs who will set their enterprises apart by delivering the experiences that provide customer satisfaction, boost sales and build loyalty.

Vendor:: CA Technologies.
Posted:: Feb 8, 2021
Published:: Dec 10, 2014
Format:: PDF
Type:: White Paper

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