Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
"It’s difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM for deeper insights can be a complex and daunting task.
Fortunately, this expert e-guide serves as a roadmap to CEM transformation. Inside, get advice from Fluss and other CRM professionals as well as:
- Learn how to plan and allocate resources for CEM
- Compare the latest types of customer experience analytics applications
- Discover how to use CEM tools to craft a single view of the customer
View now to start navigating the murky waters of CEM for a clear, concise view of your customer that will help you improve relationships, increase ROI, and simplify processes.