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Presenting to “the Business” can be one of the most intimidating things that technical IT pros do as part of their standard job. And now, with the onset of the Apple-ization of the Enterprise, you are required to do it more often than ever—and to audiences that think that they know more about technology than they often do.
To achieve the results you hope for with your presentation, preparation is key. Your audience is making an investment of their time in listening to you. Thus, you need to invest your time in making sure their investment pays off.