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It was recently discovered in a survey of over 200 marketing professionals that organizations that utilize big data in their decision making process perform better than those who don’t. Big data can be used to create a 360-degree view of their consumers and target markets which fuels results – but only when the right tactics are put to work, including:

• Analyzing consumer sentiment
• Demand forecasting
• Consumer insights enhance the digital experience
• And more

Access this exclusive white paper to uncover the 2 remaining big data tactics that CMO’s use to achieve better results.

Vendor:

IIS Technology

Posted:

Feb 8, 2021

Published:

May 14, 2014

Format:

PDF

Type:

White Paper