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Companies have invested in sophisticated business intelligence (BI) systems to optimize business processes or comply with regulatory reporting requirements. Yet, many have failed to achieve the results they expected. This is often due to the lack of reliable master or reference data which needs to be fed into the data warehouse that powers BI.
This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.