Rethinking Marketing for Today's Customer Engagement
With the free and open access to information the internet has allowed, today’s sellers must now beware as buyers are conducting pre-purchase research on the web. Customers self-educate and engage in content long before they are ready to talk to a vendor.
The following expert e-Guide explores the shift in the balance of power and influence between seller and buyer. Uncover how this has created a need for a transformation in digital marketing approaches and what you can do to cope with it.