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Whether they’re at home, on the go, or in a store, today’s consumers rely on the Internet and mobile applications for researching and shopping. In fact, a full quarter of consumer packaged goods purchases are influenced by these channels.

However, the opportunity of mobile shopping comes with risks: 35% of consumers say they would never use a mobile app again if it contained incorrect product data.

This brief resource explores the influence of the global standards body GS1 on product management, and how the GS1-established Global Data Synchronization Network (GDSN) enables more consistent and up-to-date product information management. Read on to learn more.

Vendor:

LANSA

Posted:

Feb 8, 2021

Published:

Feb 20, 2014

Format:

PDF

Type:

White Paper