Real-time Personalization: 6 fundamental tips for marketers

Real-time Personalization: 6 fundamental tips for marketers

Cover

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. And when used effectively, the rewards of personalization – like increasing sales and revenue and enhancing online conversion rates – can be enormous.

Even newer and more powerful is the idea of real-time personalization, which means: not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.

Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

Vendor:
IBM
Posted:
14 Feb 2014
Published:
31 Dec 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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