Measuring Social Media Marketing
In the age of metrics-driven marketing, being able to measure the impact of social media is extremely important to success, but unfortunately, it is also quite challenging.
Contrary to legacy strategies, you cannot rely just on click-throughs and number of followers—it takes a lot more than just that.
Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media.