e-Spirit and IBM: reinventing content management
With an increasing number of consumers accessing the web from different vectors than ever before, businesses need to be able to deliver content that feels coherent and that is engaging through these channels.
Unfortunately, maintaining and managing these multi-channel content initiatives can be quite complex and time consuming without the proper content management solutions in place. The problem without the right CMS is simple—the responsibility falls on the already overloaded IT department, which inevitably causes slow updates and disjointed experiences for the customer. Do you know how to handle this problem?
Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.