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How did HootSuite move from offering “freemium” services to a subscription model?
The social media company saved critical in-house development time and rapidly deployed their services and allowed immediate, secure online sign on for new customers right out of the gate.
“We put great value on our subscription metrics, monitoring them very closely to understand how and where to strategically grow our company…” –Daniel Matthews, Optimization Analyst, HootSuite
Read this case study on how HootSuite transitioned to an effective, comprehensive billing platform to achieve all of this and more.
- Vendor:
- Aria
- Posted:
- Feb 8, 2021
- Published:
- Jan 31, 2012
- Format:
- Type:
- White Paper
