Customer Experience Management: Digital tools to create a compelling brand experience
Today's customer experience is, for the majority, a digital experience - and customers have very high expectations. Regardless of channel - mobile, social media, web applications - customers want tailored, contextualized, adaptable experiences.
And in today's competitive marketplace, delivering compelling experiences is the best way to differentiate your business.
In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs.
Learn how web content management (WCM) tools give you the ability to create these experiences, with capabilities such as:
- Customer-tailored social media
- Analytics and faceted search
- Enterprise data integration
- And more