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Research snapshot – A corporate view of Mobile Strategy
This Research Snapshot from Vanson Bourne, looks at the impact of mobile strategy on businesses.
The snapshot is based on interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UK
- What are the most important influences on mobile strategy: employees or customers ?
- How much of a priority is mobile for businesses of different sizes in different sectors ?
- What demands does mobile technology make on IT departments ?
Vanson Bourne is a leading UK-based market research specialist, providing services and consultancy for the global technology sector.