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Innovative  business technologies in a converging world:  outlook, opportunities and obstacles


From December 2012 to January 2013, Nimbus Ninety conducted its Market Trends Survey 2013. The survey elicited 268 responses from senior UK business practitioners across a range of public, private and third sector enterprises.


This independently researched and produced report investigates converging business technologies, including cloud computing, big data analytics and business intelligence.



Key findings include:

  • SMEs are proving slower and more reluctant in the adoption of new business technologies than companies with larger annual turnover.
  • ‘Increasing customer retention/ average sales per customer’  was the number one business objective for 2013
  • BI tools were selected as necessary in the execution of half (49%) of organisations’ key business strategies.
  • Mobile technologies and infrastructure (35%), big data analytics (30%), and collaboration tools (30%) were also commonly selected.
  • Enabling collaboration between different technologies and ensuring new technologies are not implemented in isolation (both 63%) were both highlighted as important by the majority of respondents.


Click on the button below to download this report


Nimbus ninety is a group of interactive business technology focused communities. We provide leadership and actionable insight for senior level business and technology leaders across the UK and Europe.

Feb 8, 2021
Feb 18, 2013
Research Content

This resource is no longer available.