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Despite continued economic uncertainty in many regions, investment in business technology has remained relatively robust, driven by the need to achieve greater operational efficiency, and as a source of innovation to create new products and services, and to enter new markets.


Technology itself has been a catalyst for change, much of it instigated from the consumer domain, but having a very direct impact within the enterprise. Mobility has put powerful, connected technology in the hands of consumers, in their concurrent roles as citizens, customers, and employees, while the social dimension has provided these protagonists with a formidable channel for communication and expression.


Combined with the increased momentum of cloud-based delivery for enterprise and consumer services, CEOs rate this changing technology landscape as the single most important external factor impacting their businesses.


Ovum identifies seven super themes that will shape the ICT agenda for the year ahead.




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Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Combining the ICT expertise of Datamonitor Technology, Butler Group and Ovum, with Datamonitor Group's 350 business analysts and relationships with 18 of the largest 20 global corporations, Ovum is uniquely positioned to provide practical, actionable advice to the technology, telecoms and other business sectors.


Feb 8, 2021
Feb 6, 2013
Analyst Brief

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