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Big data: Lessons from the leaders

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Big data: lessons from the leaders is an Economist Intelligence Unit report, sponsored by SAS.

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It explores how far along companies are on their data journey and how they can best exploit the massive amounts of data they are collecting.

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During the first half of 2012, the Economist Intelligence Unit sought insight on this issue and more.�� 752 senior executives from a broad range of sectors and countries shared their thoughts on the world of data.

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In parallel, interviews were conducted with 17 executives, consultants and specialists who are regarded as data pioneers.

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Conclusions:

  • There is a strong link between financial performance and effective use of big data.
  • Companies become successful at exploiting data by focusing on business priorities.
  • Talent matters as much as technology.
  • Social media analytics and web-tracking technologies can transform the way businesses collect data about customers.

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The Economist Intelligence Unit bears sole responsibility for the content of this report. The findings do not necessarily reflect the views of the sponsor.

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Click on the button below to download this report

Vendor:
ComputerWeekly.com
Posted:
Feb 8, 2021
Published:
Sep 14, 2012
Format:
PDF
Type:
Essential Guide

This resource is no longer available.