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Big data: lessons from the leaders is an Economist Intelligence Unit report, sponsored by SAS.


It explores how far along companies are on their data journey and how they can best exploit the massive amounts of data they are collecting.


During the first half of 2012, the Economist Intelligence Unit sought insight on this issue and more.  752 senior executives from a broad range of sectors and countries shared their thoughts on the world of data.


In parallel, interviews were conducted with 17 executives, consultants and specialists who are regarded as data pioneers.



  • There is a strong link between financial performance and effective use of big data.
  • Companies become successful at exploiting data by focusing on business priorities.
  • Talent matters as much as technology.
  • Social media analytics and web-tracking technologies can transform the way businesses collect data about customers.


The Economist Intelligence Unit bears sole responsibility for the content of this report. The findings do not necessarily reflect the views of the sponsor.


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Feb 8, 2021
Sep 14, 2012
Essential Guide

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