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The ROI of Social CRM

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As more businesses consider the benefits of social media, champions are increasingly asked to prove tangible business value.

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In its continuing analysis of the impact of social media on sales and marketing initiatives, Nucleus has found that companies can achieve significant benefits by adding social capabilities to CRM deployments, including reduced costs, increased sales, improved employee productivity, and improved brand visibility.

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Nucleus Research is a leading provider of investigative information technology research and advisory services. Its analysts deliver insight and guidance to help clients make the best decisions. Advising both suppliers of technology and the organisations that use technology, Nucleus Research specialises in uncovering information that no one else can provide.

Vendor:
ComputerWeekly.com
Posted:
Feb 8, 2021
Published:
Aug 5, 2012
Format:
PDF
Type:
Analyst Report

This resource is no longer available.