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There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.


Click on the button below to download this report.


Today professionals are using social tools for:

• Finding people, information or expertise more quickly (41%)

• Collaboration and knowledge sharing (37%)

• Widening personal networks, building professional relationships, raising profile and creating communities (34%)

• Reducing the volume and length of emails (31%)

Social media in business:

• 70% of professionals believe social tools will change business strategy

• 69% think businesses that embrace them will grow faster than those that don’t

• 68% believe businesses that embrace social tools will find it easier to attract and keep the

best people

• Professionals estimate that productivity could be increased by nearly 20% through the use of social tools

Google surveyed 2,700 professionals across France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.

Click on the button below to download this report.

Feb 8, 2021
May 21, 2012
IT Briefing

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