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Organisations can earn an incremental ROI of 241 percent by using Big Data capabilities to examine large and complex data sets, this report from Nucleus Research reveals.
One driver of high returns on Big Data was the ability to improve business processes and decisions by increasing the types of data that can be analysed.
Another driver of high returns was the ability to monitor the factors that impact a company, such as customer sentiment, by scouring large external data sources such as social media sites.
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Nucleus Research is a leading provider of investigative information technology research and advisory services. Its analysts deliver insight and guidance to help clients make the best decisions. Advising both suppliers of technology and the organisations that use technology, Nucleus Research specialises in uncovering information that no one else can provide.