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Ultrabooks are a new generation of notebook PCs, borrowing features from tablet PCs. The name Ultrabook is a trademark of Intel, and this allows the company to control which devices carry its brand, thereby ensuring a standard of technical specifications sufficient to stand out as a superior product.


Ultrabooks are far more than just a brand name, of course. The specifications that Intel have set out clearly differentiate Ultrabooks from their notebook progenitors, but borrow a number of features from their tablet cousins, including a thin and light design, instant-on and extended battery life.           


Intel’s new Ultrabook category is set to reposition and re-energise the notebook market more firmly within the mobile computing space.


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Juniper Research specialises in identifying and appraising new high growth market sectors within the mobile ecosystem. The cornerstones of Juniper's research are market sizing and forecasting, together with competitive analysis, strategic assessment and business modelling. Juniper provides independent and impartial analysis of current and emerging opportunities through a team of dedicated specialists.

Feb 8, 2021
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Analyst Brief

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