Tip Guide: Predictive analytics and ‘big data’: The good, the bad and the ugly
A Ventana Research survey revealed that 37% of the 2,600 businesses questioned believed predictive analytics to be important to their organization. Yet merely 13% admitted to actually using predictive analytics tools.
A major gap exists due to the complications and challenges that can arise when implementing such a system in big data environments.
Take a few minutes to read this exceptional expert tip guide from SearchBusinessAnalytics.com and learn from Ventana's David Menninger why such a glaring chasm exists between the priority and actual usage of predictive analytics. Menninger offers up advice on managing a predictive analytics program and explains how to overcome the hurdles and pitfalls that may stand in your path.