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The increasing willingness of European consumers to use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, and their aspirations for revenue growth in this area.
One quarter of European retailers believe that they could increase revenues by 25 percent if they could sell more effectively online and cross-border in Europe, according this study conducted by Accenture for the European Retail Round Table (ERRT).
While two thirds of the retailers consider expanded European cross-border e-commerce to be a medium or high priority for growth, the survey reveals that many are struggling to navigate diverse local laws, regulations and practices.
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Accenture is a global management consulting, technology services and outsourcing company, with about 211,000 people serving clients in more than 120 countries.