Tip Guide: ‘Big data’ finds ally in predictive analytics, but combo requires care
Big data, combined with predictive modeling tools, increases the potential to improve business strategies and gain competitive advantage. As a growing number of companies combine components and expand the kinds of data they're tapping into, effective procedures must be implemented first, according to analytics professionals and consultants who specialize in analytics and business intelligence (BI).
This expert e-guide offers insight on the best practices of combining big data and predictive analytics.