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The tablet market is characterised by intense interest from a multiplicity of players on one hand, and a virtually untested market place on the other. From the handful of tablet launches to date- Apple, with its iPad, Dell with the Android device Streak, and Samsung with the Galaxy Tab- it is becoming increasingly clear that the tablet device is already exerting itself as a device category with the potential to reach significant sales volumes in coming years.The emergence of the tablet device allows for developments in the smartphone market, such as the creation of the App ecosystem and advances in User Interface design to be spread to a wider circle of devices. The iPad of course needs no introduction, and has been welcomed by the consumer, selling over 1 million devices per month since launch. And although numerous players are set to enter the tablet space, the strong hardware/ content ecosystem that Apple has created, coupled with its head-start in the market, suggest that it will have a healthy lead for the foreseeable future.