Telstra Reaps Transformation Rewards
In 2005, driven by the changing market realities and rapidly evolving developments in the global macroeconomic environment, Telstra embarked on a 5-year business and IP transformation strategy. We were facing significant competition from traditional carriers in all of the markets in which we operated. We also saw important new non-traditional players enter the market. As well, the demands that our customers were placing on the communications industry in general — and Telstra in particular — were shifting. As we assessed the landscape, we knew it was time for a dramatic change to take place.
Some highlights to consider from this paper:
- Shifting market demands drive dramatic and significant change
- Placing customers at the center of decisions is key
- Breaking silos and creating a new common approach to delivering IP services