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Today, firms in the communications industry must relook at how they deliver customer service in order to streamline operations, retain customers and drive business revenue. The ability to leverage data, location intelligence and multi-channel communication streams has become a must-have capability.

This Pitney Bowes Business Insight White Paper examines these challenges, providing a detailed assessment on five, practical, cost-effective opportunities that allow firms to meet market demand and achieve an impressive Return on Investment.