The Customer Focused Enterprise

IBM's new white paper - Advocacy in the Customer Focused Enterprise - discusses a new approach to customer experience. Included are the findings of our recent customer experience research with customers and CRM decision makers. This guide is a continuation of IBM's "CRM Done Right" series, following 2004's "CRM Done Right, executive handbook for realizing the value of CRM", which focused on how to make successful CRM transformations within large organizations.

Vendor:: IBM Line of Business
Posted:: Feb 8, 2021
Published:: Apr 1, 2006
Format:: PDF
Type:: White Paper

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